Mainnavigation

      • DE
      • EN
    • Watchlist
    • Menu Menu
    You are here:
    1. Studying at ZHdK
    2. Design
    More: Design

    Subject Area Trends & Identity

    • Teaching and learning
    • Research
    • Head of Programme
    • Degree programme of the subject area

    Trends & Identity explores lifestyles and cultures of things, and analyses trends, fashions and identities. Through design, we take a critical, fun and forward-looking stance on social change. We develop concepts, design products and produce services. Design perspectives are supplemented and consolidated with cultural research and design ethnography methods.  

    Teaching and learning

    Trends and Identity offers comprehensive training with the six-semester Bachelorโ€™s specialization and the three-semester Masterโ€™s specialization. Bachelorโ€™s students learn to critically analyse social developments and design concepts, products, staged presentations and events on this basis. They acquire concept design skills and a broad-based knowledge of design. Students completing the Masterโ€™s specializations display an impressive combination of research-focused and design expertise. They are able to transform knowledge of identity constructions and socio-economic trends into future-oriented design concepts and products in an exploratory manner.

    Research

    Research in the Trends and Identity subject area is carried out at the intersection between cultural studies research, empirical social research and design research. Three research focuses โ€“ care futures, fashion theory and history, and lifestyle and identities โ€“ address topics such as mental health, death settings, culture-historical aspects of clothing and fashion, and ethnographic analyses of everyday cultures in a theoretical and practical way.

    Head of Programme

    Prof. Katharina Tietze

    Degree programme of the subject area

    The degree programme of the subject area of Trends & Identity includes:

    โ†’ Bachelor of Arts in Design with a Specialization in Trends & Identity

    โ†’ Master of Arts in Design with a Specialization in Trends & Identity