MA Design, Trends and Identity
Would you like to contribute to shaping society early on? Diagnose specific change processes and new impulses in the Master’s Major in Trends and Identity: systematically explore visions of the future with innovative approaches and methods, investigate contemporary issues of identities, life and living environments, and develop future-oriented design projects.
Course commencement
Autumn semester
Application deadline
27 February 2026
Standard period of study
4 semesters
Coursework Major / MA
90 / 120 Credits
Main teaching language
German / Englisch
Tuition fee per semester CH / non CH
CHF 720 / CHF 1220
Programme
Subject area
This subject area is a combined Bachelor’s and Master’s course, and ensures the exchange of research and teaching. Trends and Identity explores lifestyles and the cultures of things, analyses trends, fashions and identities, designs innovative products and services, and – through design – takes a critical, constructive and forward-looking stance on social change. Read more on our subject area website.
Major-Minor Programme Model
At ZHdK, students choose a Major. In addition to this core subject, they can choose one or two Minors to deepen or expand their major skills and knowledge across various disciplines. This wide choice of courses is unique in Europe and enables students to develop and sharpen their individual profile.
Possible minors for this major
People
Head of Programme
Lecturers
