Major

BA Design, Trends & Identity

Analyse trends, explore identities, reflect on digital and analogue cultures – and play a critical and constructive role in shaping social change. The major combines broad design skills with an in-depth understanding of trends and identities, complemented by aspects of design theory and history.

Course commencement
Autumn semester
Application deadline
26 January 2026
Standard period of study
6 semesters
Coursework Major / BA
150 / 180 credits
Teaching language
German
Tuition fee per semester CH / non CH
CHF 720 / CHF 1220

Programme

Content and structure

Educational objectives and professional fields

Registration and admissions process

Tuition fees

Semester dates

Student Advice Service

International exchange

Subject area

This subject area is a combined Bachelor’s and Master’s course, and ensures the exchange of research and teaching. Trends and Identity explores lifestyles and the cultures of things, analyses trends, fashions and identities, designs innovative products and services, and – through design – takes a critical, constructive and forward-looking stance on social change. Read more on our suject area website.

Major-Minor Programme Model

At ZHdK, students choose a Major. In addition to this core subject, they can choose one or two Minors to deepen or expand their major skills and knowledge across various disciplines. This wide choice of courses is unique in Europe and enables students to develop and sharpen their individual profile.

Information on the Major-Minor programme structure