Educational objectives and professional fields

Educational objectives.

The Master of Arts in Design provides in-depth design knowledge and research-oriented qualifications for design practice, research and outreach. It is characterized by the methodical and research-based analysis, application and development of design knowledge, concepts and processes. The master’s programme leads to a Master of Arts in Design. It also qualifies students to pursue an academic career in their respective field. 

Degree title:
Master of Arts ZHdK in Design with a Major in Trends & Identity

Potential areas of employment.

A changing society and a rapidly changing market require strategic future designers who support decision makers in society, industry and politics in design, strategy and innovation processes in an advisory, research and design capacity. The Master’s Major in «Trends and Identity» trains you for future-oriented design practice: 

  • Design, identity, trend and future research  

  • Strategy, design, development and communication in design agencies and in the cultural field 

  • Mediation of innovation and transformation processes  

  • Sensitization campaigns and teaching projects on taboo topics and marginalized identities 

  • Design and management of physical events, spaces and exhibitions 

  • Development of physical, digital and virtual products and services 

  • Curation of visions of the future via image, text and material