Career & Transfer
From production to marketing: explore the most important aspects of cultural management, music business, producing and presentation.
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Study level
BA and MA
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Coursework
15 credits
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Teaching language
German / English
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Start of studies
Every autumn and spring semester
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Number of study places
Not limited
Programme
Course content.
The minor responds to the changes in the music business with regard to authorship, digitalization and globalization. On the one hand, it imparts broad knowledge and skills in the areas of law, cultural policy, associations and unions, business administration, coaching in work organization, time management and digital work tools. On the other hand, the focus is on Producing & Presentation: students learn how to deal with contemporary production and presentation techniques in artistic practice as a matter of course and deal with portfolio building. A mentored internship or own music project completes the minor.
The minor in German and English is offered by the profiles Interpretation & Performance and Jazz and Pop. It is aimed at the Bachelor's and Master's degree levels.
Skills acquired in the course.
Graduates are able to work successfully in the field of cultural management as employees or independently. They are administratively and organizationally independent, can market themselves and know how to be marketed. They are able to produce music and/or projects and prepare them digitally until they are ready for the market, as well as to maintain and expand their network in a targeted manner.
Admissions requirements.
This minor is aimed at students with an advanced artistic portfolio.
Language skills required.
You need the following languages to take this minor:
– German or English: to be able to follow a discussion
– German or English: to actively participate in a verbal exchange
– German or English: to understand a text
– German or English: to write a text
Benefits of studying at ZHdK.
The minor programme connects different areas of the musical landscape through the collaboration of Classical music, Jazz and World music and Pop with the local as well as international networks of the ZHdK. The lecturers and experts impart practice and experience directly from the current professional world. The offer is supported by the exceptional infrastructure of the ZHdK, the equipment of the concert rooms and recording studios, the array of borrow material and the various practice opportunities.
Time structure.
Music management
→ Music business advanced: Coaching and management support for your own (master's) project
Philipp Schnyder (gLV) Friday, 9:00 a.m. to 12:00 p.m., 4 appointments plus 2 block seminars of 6 hours each
Dates will be announced at the beginning of the seminar, from 19 September 2025, room 6.F06
→ Business&administration: The courses usually take place on Friday afternoons
Elective module
→ Elective module: various dates during the semester
→ Producing and Presentation: The courses usually take place during the minor weeks and on Friday afternoons. The performance training is conducted once on three consecutive days during the week from 6:00 to 7:00 p.m.
Internship
→ Internships take place by arrangement
→ Semester dates ZHdK
→ More information about this minor (PDF download)
Major-Minor Programme Model
At ZHdK, students choose a Major. In addition to this core subject, they can choose one or two Minors to deepen or expand their major skills and knowledge across various disciplines. This wide choice of courses is unique in Europe and enables students to develop and sharpen their individual profile.