Current changes in the media landscape and communication culture are increasing the need for qualified authors. For prospective professionals who combine traditional skills such as categorisation, writing and editing with the tools of a digital, bubble-informed, cross-media world, cultural journalism offers scope for criticising and helping to shape political, social and cultural developments.
The Major in Cultural Publishing qualifies students to work as specialist journalists in media organisations, to work in organisational communication in cultural institutions and to specialise in other areas at the interface between the arts and journalism. This includes cultural journalism in media formats; (specialised) journalism for essayistic-columnistic, scientific, publishing or other orientations; public relations for institutions and companies in the cultural field; media conception in the context of the arts, design and culture.
The fundamental prerequisite for a successful profile - and the guiding principle of the curriculum - is the development of an individually distinctive portfolio of skills, which is made up of a sound knowledge of cultural studies principles, the mastery of basic tools of analysis, communication and journalistic production, as well as the ability to work in different cultural contexts and media.