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    1. Studying at ZHdK
    2. Cultural Critique
    3. MA Cultural Critique, Cultural Publishing
    More: MA Cultural Critique, Cultural Publishing

    Educational objectives and professional fields

    • Educational objectives
    • Potential areas of employment

    Educational objectives

    The degree programme in Cultural Publishing qualifies students to  

    • specialist journalistic work in media organisations; 
    • work in organisational communication in cultural institutions;
    • media conceptual work, e.g. on a strategic level;
    • (freelance) authorship;
    • and further specialisations at the interface between the arts and journalism.  

    The programme promotes individual profiling under competent supervision and offers opportunities for encounters, entry and networking in the art and media scene. 

    The Master's thesis makes the individual profile visible: it can be a piece of work in a genre or academic sub-area of cultural journalism that is based on empirical research and makes a relevant contribution to the selected field of discourse in terms of form and content.

    Master's theses in Cultural Publishing are, for example, long-form reports, podcasts, documentary films, print publications, apps, communication strategies or research papers; they combine an editorial-curatorial approach with a journalistic one. Students have the option of organising and designing their Master's thesis as a skills development project with a view to a PhD.โ€ฏโ€ฏ 

    Degree title

    Master of Arts ZHdK in Cultural Critique with a Major in Cultural Publishing

    Potential areas of employment

    Current changes in the media landscape and communication culture are increasing the need for qualified authors. For prospective professionals who combine traditional skills such as categorisation, writing and editing with the tools of a digital, bubble-informed, cross-media world, cultural journalism offers scope for criticising and helping to shape political, social and cultural developments. 

    The Major in Cultural Publishing qualifies students to work as specialist journalists in media organisations, to work in organisational communication in cultural institutions and to specialise in other areas at the interface between the arts and journalism. This includes cultural journalism in media formats; (specialised) journalism for essayistic-columnistic, scientific, publishing or other orientations; public relations for institutions and companies in the cultural field; media conception in the context of the arts, design and culture.โ€ฏโ€ฏ 

    The fundamental prerequisite for a successful profile - and the guiding principle of the curriculum - is the development of an individually distinctive portfolio of skills, which is made up of a sound knowledge of cultural studies principles, the mastery of basic tools of analysis, communication and journalistic production, as well as the ability to work in different cultural contexts and media.