Shaping the future to change the present
Are we shaping our live the way we want it to be? Are we committed to endeavours that create real value? Are we working effectively for a desirable future? This book is written for readers who want to be challenged and inspired. The core idea is that the present can only be meaningfully reflected upon and changed if we design and shape convincing perspectives for the future.
This requires creativity. And strategy. In dynamic interaction and in ever new connections. Simon Grand and Christoph Weckerle develop a model of strategic creativity in order to find precise and convincing answers to two central questions: What is possible today - "what works"? And what can become possible - "what if"? Let's take action: as artists and designers, as researchers and entrepreneurs. In creative organisations and political movements, seriously and playfully. Ambitious and modest.
Authors: Simon Grand and Christoph Weckerle
ISBN: 978-3-03909-342-7
Language D
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The authors
Simon Grand is a knowledge entrepreneur and strategy designer, researcher and author. He is an adjunct professor for Strategic Management and Management Innovation at the University of St. Gallen (Swiss Institute for SMEs and Entrepreneurship) and a permanent research fellow at the Zurich University of the Arts (Zurich Centre for Creative Economies). He is involved as a member of the board of directors of entrepreneurial, globally active family businesses. Conducts strategic dialogues with experienced entrepreneurs. Works as an entrepreneur himself. And writes books, essays, non-papers and academic articles (further information at: simongrand.com).
Christoph Weckerle is the founder and director of the Zurich Centre for Creative Economies (ZCCE). As a professor at the Zurich University of the Arts, he teaches and researches the cultural sector and its multiple interfaces. Issues of value creation, governance and specific skills of the creative economies are of central importance. He acts as a national and international consultant, including on the boards of European umbrella organisations and funding agencies. He is also an Associate Fellow at the Collegium Helveticum, where he works at the interface between art, technology and science.