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    1. Studying at ZHdK
    2. Design
    3. BA Design, Trends & Identity
    More: BA Design, Trends & Identity

    Educational objectives and professional fields

    [Translate to English:] Visualisierung der Berufsfelder im Bereich "Trends & Identity"
    • Educational objectives.
    • Potential areas of employment.

    Educational objectives.

    After graduating with a major from the Department of Design, you will have the necessary design tools to exploit the potential and meet the challenges of sustainability and innovation. You will speak the language of aesthetics like a native and be able to tailor it to your audience. Your main points of reference will be social relevance and potential economies. 

    Qualified designers

    • have a broad understanding of design with an eye to the future that takes criticism and reflection seriously.
    • adopt an explorative, practical, speculative and critical-reflective approach to their work, which is often interdisciplinary in nature.
    • cultivate the many different facets of design that develop as a result of the interplay between the issue, designer, format, technology, area of application and market. 
    • … deal with topics such as material futures, aesthetics, gender & identity, emerging technologies, sustainability, interaction, storytelling, design activism and health, and respond agilely to new developments.

    Degree title:
    Bachelor of Arts ZHdK in Design with a Major in Trends & Identity

    Potential areas of employment.

    A course at ZHdK prepares you to work in visual communication in an employed or freelance capacity:

    • Trend research and studies
    • Design, development, presentation and communication in design agencies and in the cultural area
    • Awareness campaigns and communication projects on the topic of identity
    • Photography, styling and staging
    • Art direction and copy writing in print and online media
    • Design of events, spaces and exhibitions
    • Development of products and services