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    1. Studying at ZHdK
    2. Design
    3. BA Design, Knowledge Visualization
    More: BA Design, Knowledge Visualization

    Educational objectives and professional fields

    Educational objectives.

    After graduating with a major from the Department of Design, you will have the necessary design tools to exploit the potential and meet the challenges of sustainability and innovation. You will speak the language of aesthetics like a native and be able to tailor it to your audience. Your main points of reference will be social relevance and potential economies. 

    Qualified designers ... 

    • ... have a broad understanding of design with an eye to the future that takes criticism and reflection seriously.
    • โ€ฆ adopt an explorative, practical, speculative and critical-reflective approach to their work, which is often interdisciplinary in nature.
    • โ€ฆ cultivate the many different facets of design that develop as a result of the interplay between the issue, designer, format, technology, area of application and market. 
    • โ€ฆ deal with topics such as material futures, aesthetics, gender & identity, emerging technologies, sustainability, interaction, storytelling, design activism and health, and respond agilely to new developments.

    Degree title:
    Bachelor of Arts ZHdK in Design with a Major in Knowledge Visualization

    Potential areas of employment.

    You will make scientific findings attractive and accessible to a wide range of target groups, fulfilling one of the most important tasks of a designer in the process. The degree programme at ZHdK prepares you for the wide range of tasks and projects that make up the field of scientific illustration โ€“ in an employed or freelance capacity. 

    • Teaching material, e-learning, didactics for all educational levels
    • Research and teaching at university institutes and hospitals
    • Museums and other exhibition contexts
    • Knowledge transfer in online and offline media
    • Archaeological excavations and publications 
    • Editorial offices, publishing houses and media houses
    • Knowledge communication for institutions, associations, NGOs, companies and agencies