Participants in the MAS Design Direction programme will explore current issues and the challenges of their own design practice. They will combine various fields of expertise and reflect on their own function and role in a design team.
They gain a comprehensive overview of the fields of expertise UI Design, Type Design, Branding, Editorial Design and Creative Coding. Furthermore, they also try out experimental and iterative design methods, such as the handling and effect of prototyping, possible applications of coding, visual storytelling and much more. This leads to a broad spectrum of design tools that meet the requirements of contemporary visual communication.
With the MAS Design Direction, participants update and expand their repertoire of design tools. They thus develop a basis for strategic decisions, for the sustainable planning and coordination of design processes and resources, to the point of managing creative teams.