The CAS Editorial Advanced teaches conceptual, design and technical skills in the area of editorial design both in analogue as well as in digital application fields. Transmedial approaches are showcased and practised in the lessons. The requirements of digital and analogue task media, their potential and their limits are evaluated and compared with one another. The goal is to find new and pioneering applications.
The content is based on the tradition of the teaching typography and editorial design, such as extended design explorations and the study of fresh narration styles with the media of typography, photography, graphic symbols and codes. In addition, the practical basics of digital typography, digital design methodology, animation and basics or strategies of digital editorial design are used.
The goal is a non-linear ping-pong game between analogue and digital content. The continual exchange of analogue/digital should manifest in transmedia publication concepts.