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    1. Zurich Centre for Creative Economies (ZCCE)
    2. CEF 2022 – Future Skills – Future Now
    Mehr zu: CEF 2022 – Future Skills – Future Now

    Position Paper

    • Context
    • Our position
    • Our arguments
    • Our alternatives
    • Next steps

    Key Outcomes of the Creative Economies Forum 2022 organized by the Zurich Centre for Creative Economies

    Context

    The relevance of the cultural and creative industries (CCI) has been recognized and is increasingly undisputed at the pan-European, national and regional levels. This relevance is reflected in key economic figures (performance indicators), which needed to be adjusted downwards partly due to the Covid-19 pandemic, but which have since already recovered. The relevance of the CCI also manifests

    • in a growing number of initiatives highlighting their potential (New European Bauhaus, EIT KIC Culture&Creativity, , ...)
    • in a consolidation of the interfaces between the CCI and other key fields (EIT Climate KICs, higher education, research, etc.).

    As a research and competence centre, and as the organisers of the 2022 Creative Economies Forum (CEF22) in Zurich, we expressly welcome this development.

    Our position

    In our view, however, the full potential of the CCI can be realized only if …

    a. thinking extends beyond the boundaries of the established submarkets, and if interfaces with other industries exploring possible futures for Europe are activated;

    b. initiatives are aligned as closely as possible to the practices and processes of creative practitioners rather than situated at the meta-level of CCI;

    c. governance processes adequately reflect the dynamics of CCI and increasingly develop open-ended and risk-sensitive funding strategies.

    Our arguments

    Based on the insights of the various discussion and presentation formats at CEF22, international experts from the fields of CCI, innovation, AI, etc. reached the following conclusions:

    d. The heterogeneity and specific approaches of the CCI are not yet used extensively enough to generate solutions to Europe's multiple challenges.

    e. Generations Z and Alpha (and their motivations) are not yet being tapped as potential.

    f. The different European manifestations of the CCI should be used increasingly as a global strategic asset.

    g. The necessity of consistently linking content and the necessary framework conditions is not yet sufficiently recognised by funding programmes.

    h. The manifold value-creating means of the CCI require alternative methods of impact measurement.

    Our alternatives

    We are therefore convinced that …

    i. the potential of the CCI for developing solutions to global challenges needs to be tapped at the level of actors (i.e. their practices and processes, e.g. creative skills). Appropriate formats and programmes should be launched;

    j. the relevance of CCI for societal transformation (hidden innovation, soft innovation, social innovation) should be more strongly emphasised and specifically promoted. Corresponding awareness-raising processes should be initiated;

    k. Generations Z and Alpha (i.e. the pressing items on their agenda) must be actively involved in forthcoming processes through suitable formats. Appropriate communities must be involved in the relevant processes;

    l. actively referring to European heterogeneity and the associated European values (democracy, diversity, ...) helps to create a new and sustainable soft power narrative. Appropriate expert panels should be established;

    m. points h) to k) cannot be successfully implemented without developing new funding and governance structures (i.e. their specific impact measurement).

    Next steps

    The starting points for the above-mentioned fields of action in the various crises (Brexit, pandemic, Russia’s war of aggression against Ukraine) can be addressed swiftly and pragmatically within the framework of a European network. An agile international platform should be created to promote cross-generational networking among diverse experts with different perspectives and focal points. Such a platform would be aimed at working on such challenges cross-sectorally and in different constellations. It would thus serve to advance a mission-oriented innovation policy through new state action in municipalities, countries and at the European level.

    • Download PDF: Creative Economies Forum 2022 Position Paper

    Christoph Weckerle, 14.10.2022
    christoph.weckerle [at] zhdk.ch