Baustein 10 – Navigating and Creating Value in Creative Tech: An applied introduction to strategic navigation, value creation, and emerging technologies in Creative Tech

Content

This module introduces participants to strategic thinking and value creation within the Creative Tech ecosystem, with a primary focus on Art+Tech. Using real-world cases and applied exercises, participants learn how creativity, technology, and business models interact, and how strategic opportunities can be identified, analysed, and developed in this rapidly evolving field.

Instead of focusing on startup creation alone, the course is built around the concept of a Strategic Challenge. Participants apply course methods to a real, job-relevant context — such as a startup idea, an innovation initiative within an organisation, a response to technological disruption, or an investment thesis — and develop a structured Strategic Roadmap as their main output.

This course corresponds to two modules in terms of scope and price. Participants complete a performance assessment and earn a microcredential certificate worth 4 ECTS credits.

Participants will complete an assessment and receive a micro-credential certificate worth 4 ECTS credits.
This course is equivalent in scope and price to two modules.

Target audience

Creative professionals, entrepreneurs, innovation managers, cultural practitioners, and other professionals interested in understanding and applying strategic, technological, and creative approaches within the Creative Tech ecosystem. No specific prior knowledge is required.

Director/Lecturers

Co-Directors:
Denis Belkevich, art economist, CEO at Fuelarts
Rodrigo Esmela, Tech Executive, CEO at Arcual.
Christoph Weckerle, Director of ZCCE at ZHdK.

Additional guest lecturers from Creative Tech ecosystems, including startups, platforms, investors, and cultural or academic institutions.

Programme

Fri, 28 August 2026, 9:00 a.m.–12:30 p.m. and 1:30–5:00 p.m.
Mon, 31 August 2026, 9:00 a.m.–12:30 p.m.
Tue, 1 September 2026, 9:00 a.m.–12:30 p.m. and Solo: Concept Development with 1 hour Office Hour (1:30–5:00 p.m.)

Wed, 2 September2026, 9:00 a.m.–12:30 p.m. and 1:30–5:00 p.m.
Thu, 3 September 2026, 9:00 a.m.–12:30 p.m. and Solo: Concept Development with 1 hour Office Hour (1:30–5:00 p.m.)
Fri, 4 September 2026, 9:00 a.m.–12:30 p.m.

Fri, 11 September 2026
Submission of Strategic Roadmap, Reflection Report, and Learning Diary

Further information

  • Please bring your own laptop with an up-to-date browser.
  • A reader with selected materials and case studies will be sent out in advance.
  • The course will be held in English. Some tools or materials may be in English.

Application

Costs and online application
This course comprises two modules in terms of both scope and price. 

If you have any questions or encounter technical difficulties, please contact the Centre for Continuing Education. Email