CEF DialoguesCEF Dialogues

The CEF Dialogues promote dialogue and build bridges between SMEs and stakeholders in the creative industries through a concise evening format.

Our concept – your benefit:
In moderated discussions, current topics such as circular value creation and artificial intelligence are explored from various perspectives. The focus is on dialogue and reflection within a small group. Interactive formats allow participants to share their own experiences and learn from one another.
The events typically take place in the early evening (6–8 p.m.) and are complemented by informal networking.
This format is aimed in particular at SME representatives and interested parties who are seeking inspiration for current challenges and value dialogue with other industries.

Following the successful CEF workshop in October 2025, we are launching the ‘CEF Dialogues 2026’ this year. The series of events is moderated by the ZCCE and takes place at the Zeughausareal Uster. Using an innovative format, we bring together local SME leaders, creative professionals and experts to work together on sustainable strategies.

Time: 6.00 pm – 8.00 pm, followed by drinks
Venue: Zeughausareal Uster

Tuesday, 24 June 2026: How can SMEs create circular value for a sustainable future?
Focus: The circular economy as a design strategy for securing resilient supply chains.
(Followed by a public viewing of the World Cup match between Switzerland and Canada on the site).

→ Register now

Tuesday, 25 August 2026: How do (micro) entrepreneurs create scope for themselves and others?
Focus: Where pressure for efficiency and standards dominate everyday life, the search for niches becomes a strategic necessity. Together with SME experts we will examine the specific challenges faced by small and micro-enterprises. Discover how strategy and creativity can help break entrenched patterns and embed leadership.
Moderator: Christoph Weckerle

Thursday, 22 October 2026: How do SMEs combine human intuition with artificial intelligence?
Focus: The leap from AI hype to genuine value creation requires more than just algorithms. We discuss with Foryouandyourcustomers how “Agentic AI” autonomously controls processes without alienating the workforce. The central question is: How do entrepreneurs use artificial intelligence to specifically create space for typically human skills such as empathy and intuition?
Curated by: Sebastian Horat, Foryouandyourcustomers
Inspiration: Concrete case studies featuring SMEs from the Uster region.

The format thrives on inspiring guests and case studies. The ZCCE welcomes suggestions for individuals or innovative companies who could be invited to one of the dialogues. Please contact Katrin Stowasser directly at katrin.stowasser@zhdk.ch