Reimagine Black & Blaze

CAS Type & Brand, Jahrgang 25/26

CAS Type & Brand

Reimagine Black & Blaze, Romana Gassmann, Zürcher Hochschule der Künste

The rebranding transforms the Black & Blaze coffee roastery into a distinctive cultural brand – an identity that extends far beyond the product itself.

The conceptual core is the duality of ‘Head’ and ‘Heart’: the brand level (Head) presents itself as a clear, minimalist and urban statement, conveying attitude and expertise. The product level (Heart) celebrates its heritage through colour and raster graphics. Both levels stem from the same visual DNA and are linked by typography as a central design element. The specially developed ‘Beany’ typeface serves as the foundation for the brand’s identity.

The ‘Origin Pride’ theme does not relegate origin to a secondary role, but makes it the brand’s central narrative.

Details

  • Discipline

    Design

  • Project Type

    Abschlussarbeit

  • Field of Study

    CAS Type & Brand

  • Authors

    Romana Gassmann

  • Lecturers

    Christine Gertsch, Roland Dill, Ian Party, Marcel Morach

  • Contributors / Further collaborators
    Sereina Rothenberger, Raphaela Haefliger
  • Date

    2025–2026