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    Logotype and Redesign Project “Mobility”

    CAS Fundamentals of Typography 23/24

    CAS Fundamentals of Typography

    Vertiefungsprojekt Logotype und Redesign «Mobility», Zürcher Hochschule der Künste

    As part of an in-depth project, participants in the CAS Fundamentals of Typography choose a topic from one of the five semester modules. Dennys Gadient’s starting point were logo designs from the “Sign, Word, Brand” module. He elaborated, vectorised and animated those designs.

    The result is a fictitious redesign of the car-sharing company “Mobility” with a fresh look. Based around the claim “Sharing is Caring”, the brand presents itself as more dynamic and younger. Various products and merchandising articles present the service provider in a refreshing way.

    Details

    • Discipline

      Design

    • Project Type

      Abschlussarbeit

    • Field of Study

      CAS Fundamentals of Typography

    • Authors

      Dennys Gadient

    • Lecturers

      Christine Gertsch, Lydia Perrot

    • Contributors / Further collaborators
      Christine Gertsch, Jonas Niedermann, Josef Renner, Samuel Weidmann, Lydia Perrot, Maria Jehle
    • Date

      2023-24