As part of an in-depth project, participants in the CAS Fundamentals of Typography choose a topic from one of the five semester modules. Dennys Gadient’s starting point were logo designs from the “Sign, Word, Brand” module. He elaborated, vectorised and animated those designs.
The result is a fictitious redesign of the car-sharing company “Mobility” with a fresh look. Based around the claim “Sharing is Caring”, the brand presents itself as more dynamic and younger. Various products and merchandising articles present the service provider in a refreshing way.