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    Reimagine Ciao Amore

    CAS Type & Brand, Jahrgang 22/23

    CAS Type & Brand

    CAS Type & Brand Abschlussarbeit «Ciao Amore» Laura Grümann,Laura Grümann,Zürcher Hochschule der Künste

    Ciao Amore is pure Italianità and joie de vivre. And it is the DJ label of Laura Grümann. Laura set herself the goal of redesigning her own brand from the ground up.

    The defining element of the appearance is the specially developed custom font Ciao Amore – a formalised, connected script. Around this typeface, a workflow was defined that makes it possible to experiment with a variety of appearances and effects. The result is a design system with which a wide variety of content can be communicated in a playful way.

    Details

    • Discipline

      Design

    • Project Type

      Abschlussarbeit

    • Field of Study

      CAS Type & Brand

    • Authors

      Laura Grümann

    • Lecturers

      Christine Gertsch, Roland Dill, Ian Party, Marcel Morach

    • Contributors / Further collaborators
      Aleksandra Samulenkova, Martina Walthert, Lydia Perrot
    • Date

      2022–23