Reimagine Suhrkamp Voices

CAS Type & Brand, Jahrgang 22/23

CAS Type & Brand

Reimagine Suhrkamp Voices,Simon Burkhardt,Zürcher Hochschule der Künste

Based on the “Suhrkamp Edition”, which carries classical and contemporary writings by various authors, “Suhrkamp Voices” – a fictional format – is intended to be a further development that complements the existing formats of Suhrkamp Verlag. Artists and musicians are to be given a platform to express their point of view on current topics.

These different positions form the core of the brand and are made visible through quotes and excerpts. The visual anchor is the specially developed house font, which significantly shapes the appearance of the brand. Thus, not only a visual but also a content-related concept has been created, which succeeds in developing a high degree of independence while organically expanding Suhrkamp’s existing product portfolio.

Details

  • Discipline

    Design

  • Project Type

    Abschlussarbeit

  • Field of Study

    CAS Type & Brand

  • Authors

    Simon Burkhardt

  • Lecturers

    Christine Gertsch, Roland Dill, Ian Party, Marcel Morach

  • Contributors / Further collaborators
    Martina Walthert, Aleksandra Samulenkova, Lydia Perrot
  • Date

    2022–23