In cooperation with FREITAG lab.ag the color-light-center has developed an intercative shop window installation for the presentation of a new bag which focuses on color design and its unique variety.
Transport boxes of FREITAG products were converted into light boxes to present the bags. Because of its modular structure variable numbers of light boxes can be combined.
This light installation focuses on the color-light interaction between colored light and colored material of an everyday object. By knocking on the window the passers-by can interact with the installation and change the light color. Thus, surprising new color combinations are produced and ineresting contrast phenomena can be observed, especially in the area of the cords in relation to the bag.
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The lighting installation will be available in the following locations from December 2014 until February 2015:
Flagship Store Zürich, Doo Dah Zürich, Freitag Store Lausanne (CH), Freitag Store Hamburg, Freitag Store Berlin, Freitag Store Köln, Griffbereit Ravensburg (DE), Freitag Store Wien (AT), Raccolta Differenziata Trento (IT), Artazart Paris (F), Fork Bruxelles (BE), Freitag Store Tokyo Ginza, Freitag Store Tokyo Shibuya, Urban Research Kyoto (JP), MMMG Itaewon, Seoul (KR)