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    Reimagine ASICS

    CAS Type & Brand, Jahrgang 22/23

    CAS Type & Brand

    Reimagine ASICS,Silvio Demuth,Zürcher Hochschule der Künste

    ASICS stands for “Anima Sana In Corpore Sano”. This proverb, which means “a healthy mind in a healthy body”, is the company’s guiding philosophy. And it also forms the basis for the developed appearance.

    The subtle play with font proportions creates a dynamic typeface and an identity-creating rhythm. This is complemented by a sylistic set with gridded letters that can be used as whole words or individual letters. This striking typography is contrasted with a unique and surprising visual language.

    Details

    • Discipline

      Design

    • Project Type

      Abschlussarbeit

    • Field of Study

      CAS Type & Brand

    • Authors

      Silvio Demuth

    • Lecturers

      Christine Gertsch, Roland Dill, Ian Party, Marcel Morach

    • Contributors / Further collaborators
      Aleksandra Samuļenkova, Lydia Perrot, Martina Walther
    • Date

      2022–23