In her role as a strategic designer at an international service design agency, the author is looking for ways to integrate physical and sensory experiences and methods into the agency's day-to-day work. Her aim is to make the strategic work of agency employees more creative and to achieve greater effectiveness in processes and communication. She collects qualitative data on physicality in design in speculative design interventions of varying length and complexity as part of client projects. She then reflects on the effects on the individual, team and client levels and compares her findings with her experience as an industrial and service designer. As a result, she presents the M.E.S. framework, which represents the core of embodied design practices and provides readers with a guide for implementing these practices (embodiment, visualisation and sensualisation) in the agency context.