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    talk with the people

    Mitarbeiter:innen der Zürcher Stadtverwaltung erleben den Wert nutzer:innenzentrierter Arbeitsweisen

    MAS Strategic Design

    Red mit de Lüt,Reto Bertschinger,Philipp Bütikofer,Zürcher Hochschule der Künste

    The city of Zurich is the largest municipal administration in Switzerland. It provides services for around 450,000 residents. If these services are not tailored to the needs and challenges of users, this leads to poor usability. As designers in public administration, the co-authors are testing ways to promote a working method that puts users at the center. They start with individual employees and use low-threshold practices to raise their awareness of a user-centered approach. The principle is simple: go out and talk to people. Through a variety of practical experiments, an approach is emerging to raise awareness among employees, which they are embedding in the administration's existing support services. The co-authors hope that this will have a lasting, positive impact on the quality of services provided by the city of Zurich.

    Details

    • Discipline

      Design

    • Project Type

      Abschlussarbeit

    • Field of Study

      MAS Strategic Design

    • Authors

      Philipp Bütikofer, Reto Bertschinger

    • Lecturers

      Katharina Nill, Markus Ort

    • Contributors / Further collaborators
      Jonas Petermann, Stefano Vannotti
    • Date

      2025