How can today's children of Generation Alpha, i.e. those born after 2010, be (better) prepared for their own media use? According to the author, it is crucial that the parents of 0-4 year olds take a close look at their own media competence in order to be able to accompany their children well in this respect. In the iterative procedure of a strategic designer, the author uses interviews with experts and parents to develop results that encourage reflection on their own media use, but also on their responsibility as parents: ten theses, three personas, intervention concepts, memes, and a recommendation for the application of service design result from the work. At the same time, the author reflects on his actions in an independent project as a strategic designer.