Reimagine Street Food

CAS Type & Brand, Jahrgang 24/25

CAS Type & Brand

Reimagine Street Food, Armin Apadana, Zürcher Hochschule der Künste

Unlike ordinary takeaways, the Street Food Festival offers freshly prepared dishes that invite visitors to sample small snacks at as many stalls as possible.

For his final project as part of the CAS Type & Brand course, Armin Apadana designed a fresh look for the festival. His aim was to anchor the feeling of ‘joie de vivre’ that a street food festival embodies in the brand. The new design for the festival relies heavily on distinctive typography, with letters designed to look as if they have been bitten into. This striking design decision gives the lettering a playful dynamic and evokes associations with the theme of food.

Bon Apetype!

Details

  • Discipline

    Design

  • Project Type

    Abschlussarbeit

  • Field of Study

    CAS Type & Brand

  • Authors

    Armin Apadana

  • Lecturers

    Christine Gertsch, Roland Dill, Ian Party, Marcel Morach

  • Contributors / Further collaborators
    Aleksandra Samuļenkova, Raphaela Haefliger
  • Date

    2024–2025