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    Reimagine Luxemburgerli

    CAS Type & Brand, Jahrgang 22/23

    CAS Type & Brand

    CAS Type & Brand Abschlussarbeit «Luxemburgerli» Pascal Hegemann,Pascal Hegemann,Zürcher Hochschule der Künste

    Luxemburgerli was established as an independent product brand by Sprüngli, a confectionery manufacturer in the upper price segment. The challenge was, among other things, to develop a contemporary, lively brand that at the same time transported the traditional values of the established parent brand.

    By translating formal and tasteful aspects of the products, it was possible to develop an independent and expressive type design. Without betraying the established values of the house of Sprüngli, a contemporary brand with charm and joie de vivre is created in combination with a lively colour palette and a humorous approach.

    Details

    • Discipline

      Design

    • Project Type

      Abschlussarbeit

    • Field of Study

      CAS Type & Brand

    • Authors

      Pascal Hegemann

    • Lecturers

      Christine Gertsch, Roland Dill, Ian Party, Marcel Morach

    • Contributors / Further collaborators
      Aleksandra Samuļenkova, Lydia Perrot, Martina Walther
    • Date

      2022–23