Reimagine Alpineum

CAS Type & Brand, Jahrgang 22/23

CAS Type & Brand

Reimagine Kaffeehaus Alpineum ,Christoph Barmettler,Zürcher Hochschule der Künste

The Alpineum coffee house is located in a neoclassical building in Lucerne built in 1885 – together with a museum showing Alpine panoramas from the Romantic period. The tension between romantic contemplation of nature in the historical museum and an urban audience in the trendy café formed the basis for this rebranding project.

The supporting element of the new brand is a relatively wide custom font – in reference to the panorama pictures in the museum. The simple, straight-lined design language with its sometimes distinctive strokes harmonises classic and modern in an exciting way and is reminiscent of the rugged, indomitable natural landscape of the Alps. The clear, direct formal language of the typeface is juxtaposed with a pictorial world that creates a raw, atmospheric mood using the analogue technique of nitrofrottage.

Details

  • Discipline

    Design

  • Project Type

    Abschlussarbeit

  • Field of Study

    CAS Type & Brand

  • Authors

    Christoph Barmettler

  • Lecturers

    Christine Gertsch, Roland Dill, Ian Party, Marcel Morach

  • Contributors / Further collaborators
    Martina Walthert, Aleksandra Samulenkova, Lydia Perrot
  • Date

    2022–23