Reimagine Ultra Courier

CAS Type & Brand, Jahrgang 22/23

Weiterbildung

CAS Type & Brand Abschlussarbeit «Ultra Kurier» Selina Kindt, Selina Kindt, Zürcher Hochschule der Künste

Ultra is no ordinary courier service. Here, deliveries are made in all weathers, and with your own muscle power. E-bike? Not a chance. The most important requirement for the new image was that it should be as strong in character as the employees.

The central element of the new brand is a custom font that exudes energy. The unexpected alternation between static and dynamic elements in the letterforms creates a powerful rhythm in the typeface. Together with a signal-like choice of colours and a straightforward visual language, a brand of uncompromising consistency is created.

Details

  • Discipline

    Design

  • Project Type

    Abschlussarbeit

  • Field of Study

    Weiterbildung

  • Authors

    Selina Kindt

  • Lecturers

    Christine Gertsch, Roland Dill, Ian Party, Marcel Morach

  • Contributors / Further collaborators
    Aleksandra Samuļenkova, Lydia Perrot, Martina Walther
  • Date

    2022–23