Reimagine Ultra Courier

CAS Type & Brand, Jahrgang 22/23

CAS Type & Brand

CAS Type & Brand Abschlussarbeit «Ultra Kurier» Selina Kindt,Selina Kindt,Zürcher Hochschule der Künste

Ultra is no ordinary courier service. Here, deliveries are made in all weathers, and with your own muscle power. E-bike? Not a chance. The most important requirement for the new image was that it should be as strong in character as the employees.

The central element of the new brand is a custom font that exudes energy. The unexpected alternation between static and dynamic elements in the letterforms creates a powerful rhythm in the typeface. Together with a signal-like choice of colours and a straightforward visual language, a brand of uncompromising consistency is created.

  • Discipline

    Design

  • Project Type

    Abschlussarbeit

  • Field of Study

    CAS Type & Brand

  • Authors

    Selina Kindt

  • Lecturers

    Christine Gertsch, Roland Dill, Ian Party, Marcel Morach

  • Contributors / Further collaborators
    Aleksandra Samuļenkova, Lydia Perrot, Martina Walther
  • Date

    2022–23