Mainnavigation

      • DE
      • EN
    • Watchlist
    • MenuMenu
    You are here:
    1. Studyprojects
    More: Studyprojects

    Type design project “Pold”

    CAS Fundamentals of Typography 23/24

    CAS Fundamentals of Typography

    Vertiefungsprojekt Schriftentwurf «Pold Sans»,Zürcher Hochschule der Künste

    As part of an in-depth project, participants of the CAS Fundamentals of Typography choose a topic from one of the five semester modules. Simon Hofstede's starting point was font designs from the module “Sign, Word, Brand”. He vectorised these sketches and developed them further into a digital font. Striking ink traps combined with round geometric shapes add character to the look of the “Pold Sans” typeface.
    The result is a font that looks so delicious that it is ideal for brand designs in the food sector.
    A small edition of merchandise products shows the humour and potential of this project.

    Details

    • Discipline

      Design

    • Project Type

      Abschlussarbeit

    • Field of Study

      CAS Fundamentals of Typography

    • Authors

      Simon Hofstede

    • Lecturers

      Christine Gertsch, Lydia Perrot

    • Contributors / Further collaborators
      Jonas Niedermann, Josef Renner, Samuel Weidmann, Maria Jehle
    • Date

      2023–24