The shortage of skilled workers is also being felt by Graubünden-based energy provider Repower: fewer and fewer apprentices are opting for technical apprenticeships. The author of this paper, Senior Art Director and vocational trainer at Repower, draws on his role as a strategic designer to identify levers and target groups in order to reach and inspire potential apprentices in a targeted and holistic manner. Based on insights from interviews with key stakeholders (young people in the career selection process, apprentices, parents, vocational trainers, and HR and communications managers), the author develops and tests three prototypes. As a result, he presents a toolkit for organizations that serves to improve existing approaches to recruiting young talent and develop new ones. Three prototypes result from his own application of the toolkit: the concept for a STEM camp for children, a WhatsApp taster afternoon, and a mobile exhibition stand.