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    Small but mighty!

    Ein gemeinsames Design-Experiment zur strategischen Verankerung von Nachhaltigkeit in Kleinstunternehmen

    MAS Strategic Design

    Klein, aber oho!, Sandro Nicotera, Zürcher Hochschule der Künste

    How can one's own activities as a strategic designer be put at the service of sustainable development goals? The author's vehicle is creative Swiss micro-entrepreneurs who want to achieve sustainability with their products and practices, but are reaching their entrepreneurial and economic limits. In three self-designed design prints, the author tests whether and how he can systematically empower micro-entrepreneurs to develop sustainable solutions for their products, services and entrepreneurial practices. As a result, he reflects on his design process and adapts it to include key insights: for example, he wants to communicate with his clients in a more target group-oriented way in the future, clarify the goals of the sprints or strengthen the follow-up of sprints.

    Details

    • Discipline

      Design

    • Project Type

      Abschlussarbeit

    • Field of Study

      MAS Strategic Design

    • Authors

      Sandro Nicotera

    • Lecturers

      Katharina Nill, Markus Ort und Stefano Vannotti

    • Contributors / Further collaborators
      Jonas Petermann
    • Date

      2023