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Small but mighty!

Ein gemeinsames Design-Experiment zur strategischen Verankerung von Nachhaltigkeit in Kleinstunternehmen

MAS Strategic Design

Klein, aber oho!, Sandro Nicotera, Zürcher Hochschule der Künste

How can one's own activities as a strategic designer be put at the service of sustainable development goals? The author's vehicle is creative Swiss micro-entrepreneurs who want to achieve sustainability with their products and practices, but are reaching their entrepreneurial and economic limits. In three self-designed design prints, the author tests whether and how he can systematically empower micro-entrepreneurs to develop sustainable solutions for their products, services and entrepreneurial practices. As a result, he reflects on his design process and adapts it to include key insights: for example, he wants to communicate with his clients in a more target group-oriented way in the future, clarify the goals of the sprints or strengthen the follow-up of sprints.

Details

  • Discipline

    Design

  • Project Type

    Abschlussarbeit

  • Field of Study

    MAS Strategic Design

  • Authors

    Sandro Nicotera

  • Lecturers

    Katharina Nill, Markus Ort und Stefano Vannotti

  • Contributors / Further collaborators
    Jonas Petermann
  • Date

    2023