Industrial Design Lab
The Industrial Design Lab (ID-Lab) conducts practical research into the trends and possibilities in the area of digital production. The knowledge gained in this way is passed on in tuition modules, workshops and lectures, and is also published online. A third industrial revolution is now underway (characterized by concepts such as Mass Customization, On-demand Production and the Sharing Economy), accompanied by a faster pace of activity at every level of the economy. This is creating the need for designers who can quickly pick up new technologies and processes, and learn to apply their new knowledge flexibly. Part of the Industrial Design Lab’s task is to enable the provision of training for this new type of designer. The ID-Lab is closely integrated with the curriculum of the Bachelor of Arts specialization in Industrial Design, but is also used by other specializations. There are also partnerships in place with companies and universities in Switzerland and abroad.