How can I make my mark on the market as a creative artist ̈and/or entrepreneur? The term Cultural Entrepreneurship refers to ̈the ability to bring innovative products and services to market readiness for the sub-sectors of the cultural and creative economy. Entrepreneurship is a combination of tools and skills with a new creative yet commercial outlook. Innovative models for business, work and living are being developed at art schools, and it is important to exploit that potential.