Programme objective

Skills and perspectives

Graduates of the Master of Advanced Studies in Strategic Design are specialists with in-depth analytical, creative and strategic skills. They have a comprehensive understanding of the interplay between human needs, corporate requirements and technological opportunities. Strategic designers learn how to manage complex transformation projects and innovation teams with integrative expertise, to carefully orchestrate change in companies, and to act independently as strategic consultants from multiple perspectives.

Skills

The skills taught on the MAS Strategic Design cover seven different dimensions of Strategic Design. These are focused on with varying degrees of intensity on the various CAS programmes and will enhance the participant's individual competence profile.

The so-called spider model with the dimensions of training in strategic design.

Know Yourself – develop an awareness of yourself and your own value system, and an understanding of how these influence your own positioning and strategic behaviour

Master Tools – gain a broad knowledge of the concepts, methods and other instruments which help with strategic decision-making and support the required processes

Shape Experiences – build up knowledge about aesthetic and experience-based factors and their influence on, and interaction in, the implementation of strategic decisions

Enable People – empower third parties by the clever application of collaborative and communication skills

Explore Complexity – learn how to handle complex systems and contextual relationships and how these can be influenced by interventions

Transform Organizations – learn about the idiosyncrasies of organizations and other communities

Understand Technologies – raise awareness of the potential of technological developments and their direct interaction with cultural aspects of everyday life

Benefits

Graduates of the MAS Strategic Design programme are specialists with in-depth analytical, creative and strategic skills. They have a wide understanding of the interplay of human needs and of corporate requirements and the potential of technologies. They take a holistic and thoughtful approach to complex situations and take account of the latest developments, challenges and influences.

Graduates of the MAS Strategic Design programme will finish their studies with a personal profile which enables them to

  • take on or extend their specialist and leadership responsibilities in the field of corporate and social innovation.
  • successfully integrate modern concepts and methods of strategic design in different corporate contexts and make them usable.
  • use interdisciplinary and communication skills to lead and support comprehensive transformation processes from a design perspective.
  • enable others to learn and develop design-oriented procedures and methods.
  • recognize the bigger picture, act in an interdisciplinary way and build networks.