The significance of motion design has increased considerably in recent years, and it is now an indispensable component of visual communication. Whether they are used on social media, websites or apps or to convey information on digital posters or infographics: animations attract attention, intensify emotions, simplify complex content and open up almost unlimited design opportunities. They extend designers’ repertoire and help them to bring static content to life.
Participants are empowered to apply movement as a conscious design element and use animations as a strategic communication tool – whether it is in the context of branding, conveying information, prototyping or artistic work.
The CAS Motion Design is divided into two study blocks.