Whether they are invitation cards, books, websites, moving images or posters: there is no area of application of visual communication that can be implemented without using typographical elements. Content must be formulated, structured, weighted and composed in order to communicate effectively in visual terms. General basic design skills are taught via the medium of typography – type, text and image.
Differences between design for digital media and design for print products are outlined. In the process, participants learn how to design and use typographical elements satisfactorily to make content and visual statements.
This continuing education course focuses on process-oriented design. Reflection on typographical forms of expression as well as formulation of the participants’ own positions with the correct professional vocabulary are also an integral part of this continuing education course. Every module consists of applied practical workshops connected with the teaching of theoretical expertise.
The CAS Fundamentals of Typography runs for 1 semester and is comprised of the following 5 modules.