Content and structure of the programme

The CAS Editorial Advanced teaches conceptual, design and technical skills in the field of editorial design and visual storytelling in both analogue and digital application. Cross-media approaches are demonstrated and practised in class. The requirements of digital and analogue output media, their potential and their limitations are evaluated and compared. The aim is to find innovative and trendsetting applications.

The content is based on the tradition of the teaching typography and editorial design, such as extended design explorations and the study of fresh narration styles with the media of typography, photography, graphic symbols and codes. In addition, the practical basics of digital typography, digital design methodology, animation and basics or strategies of digital editorial design are used.

The aim is to create a non-linear ping-pong game between analogue and digital content. The continuous exchange between analogue and digital should manifest itself in cross-media and hybrid visual storytelling.

The CAS Editorial Advanced course lasts two semesters and consists of the following modules:

  • Module 1 – Typography, Skills & Tools

    This module covers the repetition of the technical and creative fundamentals of typography for print and screen. The characteristics and behaviour of fonts, layout and typography in print and on screen are discussed and compared. In addition, the necessary specialist knowledge is addressed and the relevant technical vocabulary is acquired.

    • Information structuring, weighting and hierarchisation
    • Dramaturgy and storytelling, structure, rhythm
    • Design methodology, process-oriented and systematic design
    • Introduction to digital design tools and methods, prototyping tools
    • Basics of digital typography, layout for screen media and web animation

  • Module 2 – Editorial Design in the context of print

    This module focuses on the influence of editorial content on typographic design, storytelling and visual storytelling. It involves the conception, editing, design, layout and implementation of complex content.

    • Structuring and weighting complex content (images, text and graphics), targeted reading guidance
    • Characteristics and requirements of different text types and publication formats
    • Anatomy, body, haptics, texture and materiality of publications
    • Cross-media or hybrid publication strategies

  • Module 3 – Editorial Design in the context of screen

    This module focuses on the conception and creation of innovative digital reading experiences and experimental and unconventional approaches. Narrative and design techniques are used to create contrast, rhythm and tension in a digital and multimedia context.

    • Digital design tools and methods, interaction, sound, video, animation
    • Responsive design, flexible sizes, layout for screen media
    • Properties and requirements of different reading modes
    • Digital reading features and interactive user guidance
    • Prototyping of complex digital publication forms
    • E-publishing strategies