The CAS Editorial Advanced teaches conceptual, design and technical skills in the field of editorial design and visual storytelling in both analogue and digital application. Cross-media approaches are demonstrated and practised in class. The requirements of digital and analogue output media, their potential and their limitations are evaluated and compared. The aim is to find innovative and trendsetting applications.
The content is based on the tradition of the teaching typography and editorial design, such as extended design explorations and the study of fresh narration styles with the media of typography, photography, graphic symbols and codes. In addition, the practical basics of digital typography, digital design methodology, animation and basics or strategies of digital editorial design are used.
The aim is to create a non-linear ping-pong game between analogue and digital content. The continuous exchange between analogue and digital should manifest itself in cross-media and hybrid visual storytelling.