The CAS Visual Storytelling teaches conceptual, design and technical skills for the design of analogue and digital media. The focus is on different narrative forms and strategies in cross-media areas of application: Book and magazine design, interactive publications, apps, websites and social media.
In terms of content, the CAS continues the tradition of teaching typography, layout and editorial design and expands this with the latest technical and narrative approaches. The design resources of visual communication, motion design, interactive elements, codes and memes become integral components of contemporary visual storytelling.
Participants conceive content and information as visual narratives. They combine analogue and digital design methods, reflect on the requirements and limits of different media and exploit the potential they offer. In this way, they develop contemporary narrative and publication formats that stand out, make a statement and are instantly recognisable.
Participants learn, among other things, the fundamentals of digital typography, traditional and contemporary design methods, the opportunities provided by motion design and strategies for hybrid editorial design.